Moddern
Designing a user-friendly website to showcase premium Kamado barbecues.
Escape the rush. Savour deep flavours with Moddern’s kamado BBQs, crafted for style, quality, and lasting memories
Website Design
Redesigning the digital home of Moddern to match its power and precision.
Moddern came to me with a clear mission: their website no longer reflected who they were becoming. The old design felt dated and lacked the bold, confident energy of a pure barbecue brand ready to take on the industry’s biggest names. Instead of sparking excitement, it blended into the background. The challenge was to rebuild their digital presence into something that felt powerful, premium, and unmistakably Moddern — a brand that looks and feels as strong as its fire.
Clean, confident, and full of fire — Moddern’s website gets a new spark.
The goal was clear: transform the website into a digital space where Moddern’s products take center stage, and buying is simple and intuitive. Studio Eight55 redesigned the entire site from the ground up, creating a new flow and content structure that guides visitors naturally toward making a purchase.
Low-fidelity wireframes mapped out the journey, ensuring each section had a purpose and every message was clear. Mobile-first design was central — with most visitors accessing the site on their phones, mobile and desktop were treated as distinct experiences, crafted to work beautifully on every screen. Every design choice, from text hierarchy to imagery, reinforces Moddern’s bold barbecue identity while keeping the shopping experience effortless.
A modern, clean digital experience that puts Moddern’s products and expertise front and center.
The new Moddern website takes the brandbook as a foundation but pushes the design into a more modern, confident direction. The homepage is calm and focused, with a clear path for visitors to explore the brand and find products effortlessly.
Product pages were completely redesigned to align with contemporary shopping habits, presenting information in a way that feels intuitive and engaging. Mobile and desktop experiences were treated distinctly: the mobile layout was streamlined to reduce scrolling and focus on what matters most, while the desktop design takes advantage of the extra space to provide additional context and visual impact.
The result is a website that feels modern, clean, and confident — a digital reflection of a company that knows exactly what it does.
From homepage to mobile, every touchpoint now communicates Moddern’s bold, current, and focused brand.
This project demonstrates how a website can bring a brand fully to life online—without losing clarity or focus. By redesigning the homepage, product pages, and mobile experience, Studio Eight55 created a digital space where Moddern’s products and expertise are immediately clear, leaving behind outdated, unrelated visuals.
The redesign also extends beyond the website itself: banners, in-store materials, and product visuals now reflect the same modern, confident identity. The outcome highlights the value of thoughtful structure and design in keeping a brand current, ensuring Moddern continues to live fully in the present while clearly showing what it stands for.
Let’s build a complete identity that feels right and looks even better—across every touchpoint.