Compani
Crafting a pet-first identity for a café built on comfort and community
Designing a feel-good brand experience that celebrates cozy moments, community vibes, and every wag and whisker.
Visual Identity
Branded Materials
A brand that puts pets first—designed to feel cozy, kind, and full of character.
Compani is a pet-first café where people and their animals can relax, connect, and enjoy quality time—together. With its cozy atmosphere, community feel, and playful menu for both pets and humans, Compani sets out to offer more than just coffee—it creates a shared space where comfort and companionship come first.
The challenge was to design a visual identity that balances charm with clarity, and warmth with professionalism. The goal: to develop a brand that feels inviting, joyful, and unmistakably pet-focused—while still appealing to humans with good taste and a love for cozy cafés.
Creating a playful and inviting identity for a café built on warmth, whimsy, and wagging tails.
To bring the feel-good spirit of Compani to life, the project began with a moodboard focused on playful café aesthetics, character-driven illustrations, and pet-forward branding. The goal was to find a tone that felt warm, approachable, and community-centered—where charm and clarity could live side by side. Inspiration ranged from coffee shop mascots to soft-edged type and whimsical signage, all helping to define a visual personality that felt as cozy as the café itself.
From there, early sketches explored how to blend pet elements with café iconography in a lighthearted yet smart way. Cat silhouettes, paw prints, and coffee cups became building blocks in a modular system—allowing different combinations for logo marks, stamps, and signage. This phase was all about balancing clarity with character, ultimately leading to logo concepts that feel expressive, adaptable, and unmistakably Compani.
A warm and playful identity built around companionship—designed to feel just as inviting for pets as it does for people.
The Compani identity is designed to feel cozy, friendly, and unmistakably pet-first—capturing the café’s warm atmosphere and community-driven concept. At the heart of the brand is a playful logomark featuring a coffee cup with a paw print and a curious cat peeking out. This instantly recognizable symbol merges café culture with pet companionship, making it clear that both humans and their furry friends are welcome.
The color palette blends rich coffee brown with soft neutral tones and a touch of olive green—evoking warmth, comfort, and a natural, homey vibe. These earthy hues help set a relaxed tone while offering versatility across digital and physical applications.
Typography plays a big role in Compani’s character. The rounded, bubbly display typeface brings a sense of softness and joy, while a clean sans serif balances it out for readability in menus, packaging, and signage. The combination feels welcoming and easygoing—just like the café itself.
Supporting design elements like paw prints and the signature cat illustration are used throughout the brand, from takeaway cups to pastry wrappers. These visual details add personality and consistency, creating a cohesive brand experience that feels thoughtful, approachable, and full of charm.
Branded Materials
Extending Compani’s cozy identity across packaging and touchpoints to create a brand experience you can hold onto.
To bring the Compani experience to life beyond the logo, I designed a range of branded packaging and touchpoints that extend the visual identity into everyday moments. From takeaway coffee cups to pastry bags and loyalty cards, each item was crafted to reinforce Compani’s warm, pet-first personality in a tangible, feel-good way.
The packaging features the playful cat-in-cup mark, paw print patterns, and earthy tones from the brand palette—creating a sense of charm and consistency across all materials. A key goal was to design items that felt both functional and delightful, whether it’s a napkin that makes you smile or a cup you want to keep.
By embedding the identity into every detail, the brand becomes a full sensory experience for guests and their pets alike. These small moments of branding help build recognition, community, and affection—turning everyday items into memorable brand interactions.
Bringing a feel-good brand to life that connects with a close-knit, pet-loving community.
This project brought the Compani concept to life through a brand identity that feels warm, joyful, and full of personality. By centering the identity around companionship and care, the result is a visual language that resonates with both pet owners and their four-legged friends—welcoming everyone with charm and clarity.
The flexible design system allows the brand to scale across real-world applications, from packaging to signage to digital touchpoints. Thoughtful use of type, illustration, and color keeps the experience consistent and instantly recognizable.
Compani shows how a well-crafted visual identity can do more than just look good—it can create belonging, invite connection, and turn a simple visit to the café into a shared moment between humans and their pets.
Let’s build a complete identity that feels right and looks even better—across every touchpoint.