Boostio
Elevating the brand of a next-generation creative marketing agency
Helping ambitious brands connect with the next generation of consumers, elevate their marketing strategies, and lead with a future-focused vision.
Out of Home Advertisements
Founded with a focus on bold thinking and modern strategy, Boostio was created to help brands connect and stand out.
Boostio is a creative marketing agency known for its bold, modern approach and deep focus on strategy. By connecting brands with the next generation of consumers, Boostio helps clients cut through the noise and make a lasting impact in the marketplace.
As the agency set out to strengthen its presence and articulate its unique position, the challenge was to create a brand identity and Out of Home campaign that captured Boostio’s creative energy and strategic mindset. The goal: to deliver a visual language as confident and forward-thinking as the agency itself—one that stands out, inspires, and drives meaningful connection.
Exploring expressive type, playful layouts, and modular forms to develop a bold visual identity for a creative agency.
To capture Boostio’s bold, modern, and creative spirit, I began the process with an extensive moodboard that explored expressive typography, playful color palettes, and energetic layouts. Inspiration was drawn from contemporary campaigns and brands that aren’t afraid to push visual boundaries or experiment with type. This early research helped set the tone for Boostio’s identity—a look that balances striking graphic forms with a sense of approachability and fun.
From there, I developed a wide range of logo concepts, focusing on strong custom lettering and unique forms that would stand out across any touchpoint. Several options explored geometric shapes and modular construction, playing with repetition and variation to reflect Boostio’s dynamic character. The iterative process allowed me to experiment with how boldness and creativity could be communicated visually, ultimately landing on a mark that feels both distinctly modern and unmistakably Boostio.
A flexible, standout identity built on bold colour, custom type, and playful details—empowering Boostio to connect, activate, and inspire the next generation of brands.
The Boostio identity is designed to be bold, modern, and unmistakably creative—reflecting the agency’s forward-thinking spirit and strategic mindset. The custom wordmark stands at the heart of the brand, with strong geometric forms and playful connections that make it instantly recognizable across all applications. The circular “O” motif is inspired by the familiar “slide to power on” button found on our phones—a symbol of activating potential. With Boostio, the boost is turned on, strategy is engaged, and growth is set in motion for every client.
The color palette combines vibrant violet, energetic lime, and fresh orange—three hues that signal creativity, confidence, and a willingness to stand out. The flexible color system allows the identity to adapt across media, from digital to out-of-home.
For typography, the choice of Figtree Black reinforces the brand’s bold, approachable character. Its strong letterforms and generous curves create a welcoming, contemporary feel that’s both professional and expressive.
Supporting graphic elements—such as hand-drawn lines, oversized type, and layered compositions—bring extra energy and a sense of playful experimentation. Together, these elements create a cohesive identity system that allows Boostio to speak with clarity and creativity, making a memorable impression at every touchpoint.
Bold colors and energetic forms turn city streets into living brand moments—making Boostio’s “on” philosophy impossible to ignore.
The Boostio out of home campaign brings the brand identity to life in vibrant urban spaces. Bold colors, energetic graphic elements, and clear messaging work together to capture attention and communicate Boostio’s modern approach at a glance. The custom logo and playful shapes create instant recognition, while concise headlines highlight the agency’s core strengths. Whether on city streets, transit, or public spaces, each design is crafted to activate curiosity and make a lasting impression—turning Boostio’s “on” philosophy into a visible, memorable experience.
Pushing the limits of bold branding and adaptable design to activate brands in any environment.
This project pushed the boundaries of bold branding and campaign work, challenging to think bigger in both visual impact and strategic clarity. By developing a flexible identity system and adapting it for large-scale, real-world applications, the work demonstrates the power of strong, recognisable visuals paired with direct messaging. The process reinforced the importance of adaptable identity systems—showing how thoughtful design can activate a brand and drive engagement across any environment.
Let’s build a complete identity that feels right and looks even better—across every touchpoint.