With over 600,000 users and a million-plus readership, BLOX is a major player in Dutch crypto, proudly sponsoring teams like Ajax, NEC, and Club Brugge. My task was to create a social media campaign to drive follower growth and boost engagement with the BLOX account. I developed the "Twelve Days of Christmas" campaign, giving BLOX followers and users the chance to win branded clothing, crypto-related books, and in-app credit.
The results were impressive: BLOX saw a 175% increase in followers, with 2,000% more likes and 1,500% more comments than the previous period.
